anti-depressants don't work

A very interesting recent study shows that anti-depressants don't work better than placebos:

http://www.blog.newsweek.com/blogs/labnotes/archive/2008/02/25/depressing-news-on-antidepressants.aspx

The placebo effect seems quite powerful and interesting and should really be studied more. I also came across this very interesting article related to this:

http://www.timesonline.co.uk/tol/life_and_style/related_features/surprise_yourself/article3432227.ece

A potentially very negative side-effect of this study --- I wonder if the effectiveness of anti-depressants will now go DOWN. Many people will probably see articles about
this study showing anti-depressants don't really work and so now the major placebo effect aspect of the anti-depressants is gone (since people now know they don't really work). I.e. they worked before because people truly believed they worked, but now they know they don't so they will lose their effectiveness. Too bad, because we might start seeing a lot more depressed people.